With the mid-cycle refresh, the 2016 Ford Explorer will be getting a mild facelift that includes LED low-beam headlamps and a revised front fascia. The crossover SUV will also be upgraded with a 2.3-liter EcoBoost 14 engine, replacing the previous 2.0-liter variant. In the interior, it will get the latest SYNC 3 infotainment system, which was previously held and intended on being saved for the 2017 model.
To promote the new Ford Explorer, the automaker released this video. The ad is significant in several ways. For one, it features a review from two actual Ford Explorer owners, a couple by the name of Kevin and Lindsay and their two kids. These are everyday people and not actors. Also relevant is the fact that the couple is relatively young, in their late-20s or early-30s. This makes them fall within the millennial generation, a demographic that comprises of a huge consumer base in the SUV market.
The Ford Explorer is currently in its 5th-generation. This generation is also the first in the model’s 20-year history to get a single-body platform. Previous generations were built on a more traditional body-on-frame construction. With the new platform comes improved fuel economy and a lower curb weight.
The Ford Explorer is also making headline news elsewhere. In East Moline, IL, the city council voted to replace the city’s current police cruisers with Ford Explorers. In the Middle East, the Ford Explorer was voted the 2016 Middle East Car of the Year for the midsize SUV segment.
As you can see, the Ford Explorer is getting quite a lot of media recognition. If this has made you itching to get behind the wheel of one, then visit Folsom Lake Ford. We also carry used Ford models near Roseville, CA if you’re considering a pre-owned car, so make sure to stop by and see us soon!