The Ford Bronco has satisfied drivers since the 1960s. It’s a vehicle with a rich history, up to and including the most recent 2023 Ford Bronco. At Folsom Lake Ford, we want to celebrate the iconic Ford Bronco by looking back at its most notable moments.

1966: The Ford Bronco Is Introduced

Let’s start by looking at the original Ford Bronco, debuting in 1966. The first-generation models immediately made an impression with their compact design and off-roading capabilities. One of the first full SUV models to hit the scene, it set the stage for countless vehicles to come.

Early 70s: The Big Oly Bronco

Soon after its debut, Ford Bronco truck body styles were introduced as well. These are often noted as favorite trucks for off-road racers.

The Big Oly Bronco, a modified Ford Bronco designed in the early 70s, famously won the Mexican 1000 with driver Parnelli Jones behind the wheel. In 2021, the vehicle sold for $1.87 million at auction, making it the most expensive Ford Bronco ever.

1979: The Third Generation

By the late 70s, SUVs had become a staple of family-centric vehicles, with comfort and convenience taking precedence over hard-edge durability. Nonetheless, the third-generation Ford Bronco continued to impress with its redesigned powertrain and dimensions.

1996: Discontinuation

At the time, the fifth-generation Ford Bronco was the final Ford Bronco before it was discontinued. The last model year for this generation was 1996 — at the time, drivers were looking for larger four-door SUVs, and the smaller Ford Bronco struggled to keep up.

2021: The Ford Bronco Returns

Finally, we come to the sixth-generation Ford Bronco, making its long-awaited return in 2021. The off-roading champion returned with configurable doors and seating and a 2.3-liter turbocharged EcoBoost® inline-four engine.

The 2023 Ford Bronco Is History in the Making

See for yourself why the Ford Bronco is such an iconic vehicle. Visit us at Folsom Lake Ford today to take the 2023 Ford Bronco for a test drive.